*Flagship store in NYC
At Pink&Harmony we like products that are unique and interesting, and London based footwear company: Irregular Choice takes "interesting" to a new creative level.
In August of 1999, Irregular Choice was launched from the quaint seaside town of Brighton on the south coast of England, by design entrepreneur Dan Sullivan.
*Inside another imaginative Irregular Choice store
Dan was on a mission to change the way we see shoes and put his Irregular ‘stomp’ on the footwear world. Dan came from an original design background, educated by his up- bringing and surroundings, his parents owned the well renowned Transport store on London’s Kings Road in the 70s, working with the likes of Red or Dead and Katherine Hamnett, back when fashion was about being distinctive and making a strong statement. This propelled Dan into launching the Irregular Choice brand; he saw the gap for fresh, fun footwear, always keeping true to the original source of inspiration and imagination: his unique travels and experiences.
* Rosepea Booties (my personal faves) At Pink&Harmony for $120.00
Irregular Choice kicked off its first season with its own take on the traditional Japanese split-toe look, which often reappears in current collections.
*Papa Pappa Booties at Pink&Harmony for $120.00
Over the last 10 years Irregular Choice has carved itself a niche and inadvertently founded itself a huge fan club. Irregular Choice has since been named ‘The Lifestyle Choice of Fashion Footwear’ by Super Super mag and 'The Purveyor of Fresh, malicious and multicoloured shoes’ by WAD. Check out Irregular Choice next time you're in Pink&Harmony!
*Flick Flack booties at Pink&Harmony for $115.00